SaaS’D Event – Design Event – Social Media Promotions
Brief
❤7Like For Freshworks’s SaaS’D design event themed “Level Up!”, we were tasked with creating the landing page, social media creatives, and on-day event collaterals. The event, aimed at drawing SaaS professionals nationwide, required a cohesive and engaging design strategy to reflect its innovative spirit and foster networking and skill advancement among attendees.
Concept and Design Execution
Embracing the theme “Level Up!”, we crafted a captivating astronaut and space-themed design narrative. This encompassed an interactive landing page, vibrant social media campaigns pre-event for buzz generation—featuring countdowns, speaker highlights, and live updates—and immersive on-day collaterals like themed event programs, badges, and merchandise. The strategy meticulously balanced the allure of space exploration with the event’s goal of propelling the SaaS community to new heights, ensuring a memorable, engaging experience that encouraged learning and networking.
