The Brief Illustrate a cover for a blog titled ‘How to create an innovation culture in product development teams’. My Role Closely interacted with the content writer to analyse and understand the blog and the requirements and worked on illustrations which would help the Brand engage with their target audience. Designed an illustration which showcased a typical hack day scene at Freshworks Inc, office. It shows how developers, designers, product managers get together for the whole day, brainstorm, ideate, work, have pizzas and coffees and come up with an amazing feature in just one day!