The Brief Create a digital campaign #KeepITfit, which focussed on creating awareness on the importance of good mental and physical health of every IT professional. The aim was to engage the audience on Twitter and also create a landing page which captures the progress of the campaign. The primary objective was to start a conversation, a cause for the present and future IT Professionals. My Role Designed a landing page where people can talk, tweet and spread awareness on the Mental and Physical Health of every IT professional. Also designed digital ads and posts which would help in engaging the target audience and keep the momentum alive.