The Brief To design an identity for an outlet which would sell ice cream, cakes, cupcakes, pastries, shakes and much more! The goal was to create a fun, vibrant and a refreshing identity which would instantly attract anyone – from a young kid to an old person. My Role The solution I came up with was an identity which resembles a SCOOP OF CREAM which remains constant in all of Siciliano’s offerings. From ice creams to cupcakes, everything has a scoop of cream in or on it.