The Brief To help digitally launch and market – Harley & Me – a Hotel for Dogs in Chennai. The main objective was to create excitement around the idea and emphasize on Harley & Me is a brand that actually can be a home away from home for dogs. My Role Developed a comprehensive digital strategy based on the demographics of pet-lovers and pet parents. Using a blend of various social media platforms to deliver rich content as well as launch relevant campaigns, I was able to project a strong brand presence. Also designed print collaterals to spread the word.