The Brief Design an identity for Policy Genie, a venture of Cams. The requirement was to create a Brand Identity which is modern and represents a genie which would solve all their policy needs. My Role To design a unique identity which caters to A and A+ audience. Modified the ‘g’ to represent a genie, which can be used as a stand-alone logo mark. Set the colour theme and the look and feel of the app and created different gestures which can be used inside the app.