The Brief The brief was to digitally promote TiECON Chennai 2017 – a flagship conference organised by TiE Chennai. It was crucial for us to make TiECON an easily accessible and coveted platform through an engaging online experience and increase registrations for the event. My Role Execute several campaigns, with a dedicated focus to increasing lead conversions across various communication verticals. This meant distinct un-cluttered website content, clear value-proposition mailers and high-performing ads across the digital ad space, through to continual engagement and promotional content across the online social arena.