About the project Based in Australia, my client was in pursuit of an exceptional branding and logo identity for their digital food ordering system, aimed at addressing both the B2B and B2C markets. Their aim was to emphasize the system’s extensive services that extend far beyond a typical digital menu. This encompassed a comprehensive suite including a table ordering system, custom-branded QR codes, a merchant dashboard, and reporting systems. The objective was to position themselves as a versatile brand capable of enhancing the dining experience for restaurants and their customers alike, through efficient backend management.