The Brief To design a logo, web banners and social media creatives for a Health Supplement Brand in the UK called NeoLiva. The challenge was to be able to capture and appeal to an informed, health-conscious target segment while still keeping Neo Liva afloat of generalization among other similar brands. My Role I decided to symbolically emphasize on bringing out the goodness of nature by creating a vibrant green heart-shaped leaf logo. I worked on the Social Media Strategy to launch, promote and run digital ads to market the product in the UK. I also designed various creatives for the Website and Social Media Communications.