The Brief

In the SaaS industry, the creators of the product must understand how their users’ use their product. So, as a part of the results of the UX research, Freshservice had identified different user personas, their journey and other details, which would be critical to explain it to the product. My task was to internally promote and inform the product team about this empathy museum and urge them to attend it, to understand their users’ journey better.

My Role I named the event as Journeys that Matter, as the results that would be shared in the event would give the creators a deep understanding about the user journeys, which would help them in making the product better. I worked on a series of promotion collaterals and also the goodies.