The Brief To help digitally launch and market – CollarFolk – an online portal for travelling with pets in India. To bring the idea of vacationing with pets close and up-front with a strong community of pet-lovers, the main objective was to create excitement around the idea and emphasize on Collarfolk being a brand that actually made this happen!  My Role Developed a comprehensive digital strategy based on the demographics of pet-lovers and travel enthusiasts. Using a blend of various social media platforms to deliver rich content as well as launch relevant campaigns, I was able to project a strong brand presence, organically driving traffic to the website.